Dear Mr Jobs
On behalf of the international community of Apple consumers I would like to protest at the way Apple is apparently leaving us out in the cold with the Apple iPad product.
We have been fed either misinformation or no information at all and it is starting to cast doubt over Apple’s intents, at least it is to me.
I live in Switzerland and as yet we have no idea what the Apple iPad will cost here, if it is anything like the international pricing we have been used to to date on other Apple products, then it will certainly not be an “unbelievable price” as stated in your marketing.
If the delays and lack of pricing information is due to Apple doing it’s level best, to make sure that we are not being ripped off, then I applaud that work. However, as previously mentioned, I am doubting this.
Twice to my knowledge you have falsely stated international availability of the iPad and while I do not believe this is any fault of your own, I can imagine that you are not happy being shown as deliberately pulling the wool over the rest of the worlds eyes.
This is what you said at the iPhone OS4.0 announcement

11:10AM – Q: Will iPad’s success impact its international launch?
Steve: No, we said we’re launching internationally later in April, and we’re launching later in April.
Please can you clarify what is happening and why it has taken so long for information to be released to the international community.
May I suggest the following: Make it easier for us to purchase your products directly from the USA online Apple store. Many of us would be happy to do so and pay extra for local Applecare.
I look forward to your response.

Steve’s response:

“deliberately pulling the wool over the rest of the worlds eyes”
Are you nuts? We are doing the best we can. We need enough units to have a responsible and great launch.

Dear Mr Jobs

On behalf of the international community of Apple consumers I would like to protest at the way Apple is apparently leaving us out in the cold with the Apple iPad product.

We have been fed either misinformation or no information at all and it is starting to cast doubt over Apple’s intents, at least it is to me.

I live in Switzerland and as yet we have no idea what the Apple iPad will cost here, if it is anything like the international pricing we have been used to to date on other Apple products, then it will certainly not be an “unbelievable price” as stated in your marketing.

If the delays and lack of pricing information is due to Apple doing it’s level best, to make sure that we are not being ripped off, then I applaud that work. However, as previously mentioned, I am doubting this.

Twice to my knowledge you have falsely stated international availability of the iPad and while I do not believe this is any fault of your own, I can imagine that you are not happy being shown as deliberately pulling the wool over the rest of the worlds eyes.

This is what you said at the iPhone OS4.0 announcement

11:10AM – Q: Will iPad’s success impact its international launch?

Steve: No, we said we’re launching internationally later in April, and we’re launching later in April.

Please can you clarify what is happening and why it has taken so long for information to be released to the international community.

May I suggest the following: Make it easier for us to purchase your products directly from the USA online Apple store. Many of us would be happy to do so and pay extra for local Applecare.

I look forward to your response.

Steve’s response:

“deliberately pulling the wool over the rest of the worlds eyes”

Are you nuts? We are doing the best we can. We need enough units to have a responsible and great launch.

Hi Steve,

Lots of people are pissed off at Apple’s mandate that applications be “originally written” in C/C++/Objective-C. If you go, for example, to the Hacker News homepage right now:

http://news.ycombinator.com/

You’ll see that most of the front page stories about this new restriction, with #1 being: “Steve Jobs Has Just Gone Mad” with (currently) 243 upvotes. The top 5 stories are all negative reactions to the TOS, and there are several others below them as well. Not a single positive reaction, even from John Gruber, your biggest fan.

I love your product, but your SDK TOS are growing on it like an invisible cancer.

Sincerely,
Greg

His response:

We think John Gruber’s post is very insightful and not negative:

http://daringfireball.net/2010/04/why_apple_changed_section_331

Steve

“Of course he was right, I had somehow missed that post by Gruber, having only read the original. Gruber’s second post, which Jobs appears to be endorsing here, is indeed, very insightful, and may explain Apple’s motivations for the updates to section 3.3.1.

That said, I did not, and still don’t, consider those reasons to be very good, so I sent a reply in kind:”

Sorry. I didn’t catch that post, but I finished it just now.

I still think it undermines Apple. You didn’t need this clause to get to where you are now with the iPhone’s market share, adding it just makes people lose respect for you and run for the hills, as a commenter to that article stated:

“So what Apple does not want is for some other company to establish a de facto standard software platform on top of Cocoa Touch. Not Adobe’s Flash. Not .NET (through MonoTouch). If that were to happen, there’s no lock-in advantage.”

And that makes Apple evil. At least, it does in the sense that Google uses the term in “don’t be evil” – I believe pg translated “evil” as something along the lines of “trying to compete by means other than making the best product and marketing it honestly”.

From a developer’s point of view, you’re limiting creativity itself. Gruber is wrong, there are plenty of [applications] written using cross-platform frameworks that are amazing, that he himself has praised. Mozilla’s Firefox just being one of them.

I don’t think Apple has much to gain with 3.3.1, quite the opposite actually.

Sincerely,
Greg

“Within about 3 minutes a second reply graced my inbox:”

We’ve been there before, and intermediate layers between the platform and the developer ultimately produces sub-standard apps and hinders the progress of the platform.

Looking for Trouble

On Mar 27, 2008, at 3:01 PM, John Doe wrote:

Dear Steve Jobs,

I wanted to write and express my concern about some recent problems that I have had with Apple Care. This week, my MacBook Pro unfortunately sustained water damage. I understand this is entirely my fault but it is still something I would like to get fixed. After three or four calls I was finally able to get a straight answer. While I was happy to get a straight answer, I was not at all happy with the answer. It is very worrisome to met that the only way to get my computer fixed is to pay almost $300.00 up front with no guarantee that this will fix the problem. I was horrified to learn that their is no system to asses the problem and bill once all damage is known. I am reluctant to put money into a problem that could easily grow. I have had three Apple computers in a row. I love using them but I am not sure if my replacement will be one. I feel powerless in the situation and the whole experience has turned me off of the Apple company.

Sincerely,
John Doe

From: Steve Jobs <sjobs@apple.com>
Date: March 27, 2008 6:53:46 PM EDT
To: <xxxxx@gmail.com>
Subject: Re: Apple Care Concern

John Doe,

This is what happens when your MacBook Pro sustains water damage. They are pro machines and they don’t like water. It sounds like you’re just looking for someone to get mad at other than yourself.

Steve

NBD

On Nov 11, 2009, at 8:19 PM, John Devor wrote:

Dear Mr. Jobs,

My name is John Devor and I’m the co-owner of a small Mac shareware company named The Little App Factory and a long-term Apple customer and shareholder. I doubt you’re aware but we recently received a letter from a law firm working on Apple’s behalf instructing us that we had violated several of Apple’s trademarks in our application iPodRip and asking us to cease using the name and Apple trademarks in our icons.

We have been distributing iPodRip since 2003 with the aim of providing a method to recover music, movies and photos from iPods and iPhones in the event of a serious hardware failure on their Mac which leads to data loss. Our goal has been to provide the highest quality product coupled with the highest quality service in a bid to resolve some of the angst that is generated by such an ordeal; service befitting of an Apple product. In this department we think we have succeeded as we have approximately 6 million customers, many Apple employees, music artists and other notable people in society. In fact I’d argue that our customer service is the best of all competing applications in our niche as many of them are scams and frauds that leave Apple customers with a terrible taste in their collective mouths.

We fear very much that tens of thousands of Apple customers looking to recover their own music and having heard of our product via word-of-mouth or otherwise, will instead find a product produced by one of our competitors, and will wind up the victim of a scam (one closely-named competitor charges a hidden monthly fee, for instance).

It is quite obvious that we mean Apple no harm with the use of the name iPodRip, or of the inclusion of trademarked items in our icons, and in fact I believe that we have been providing an excellent secondary service to Apple customers that has potentially caused you many repeat clients. In fact, we are quite aware that Apple support and store staff have recommended our software on numerous occasions as far back as 2004 so we have felt that we were doing something right!

With this in mind, we are in desperate need of some assistance and we beseech you to help us to protect our product and our shareware company, both of which we have put thousands upon thousands of hours of work into. Our company goal is to create Mac software of the highest quality with the best user experience possible. I myself dropped out of school recently to pursue a path in the Mac software industry, and you yourself have been a consistent inspiration for me.

If there is anything at all you can do with regards to this matter, we would be most grateful.

Best,

John Devor

+ 1 (508) XXX-XXXX

The Little App Factory Pty. Ltd.

From: Steve Jobs
Subject: Re: “iPodRip” Trademark Name
Date: November 11, 2009 11:34:48 PM EST
To: John Devor

Change your apps name. Not that big of a deal.

Steve

Sent from my iPhone

Hakuna Matata

"I recognise the need for secrecy etc but I am really losing heart in the lack of vision for the MBP and Mac Pros. Not expecting a response but as someone who has personally switched dozens of people onto the mac way this is a sad email for me to compose."

Jobs replies:

Not to worry.

No.

I’ll keep it short.

I’m Jezper from Sweden, a long time Apple fan, currently about to replace the very last computer at home with a brand spanking new iMac i7. I’m also awaiting the release of the iPad. However, I have one question:

Will the wifi-only version somehow support tethering thru my iPhone?

Two devices, based on the same OS, with already built-in technology to share one data plan suggests a secondary contract could possibly be redundant.

From the look of your keynote, where the iPad sits well between my MacBook Pro and my iPhone, I was hoping the three of them could interact as seamless as possible.

All the best,

Jezper Söderlund

Steve’s response:

No.

Sent from my iPhone

marc

Well, There You Have It

image

On Apr 9, 2010, at 11:31 AM, Marc LaFountain wrote:

Hi, Steve. I’m not usually one to write in like this. But, I’m so disappointed with the Apple iPad Case that I feel I need to share my concerns with you. The case is simply not worthy of you, Apple, or the iPad.

The tacky/sticky case surface is a magnet for dust, dirt, and (most unfortunately) cat hair. Putting the iPad in the case and taking it back out feels akin to performing surgery. The bottom of the case in landscape mode becomes the inside of the case in portrait mode, which gets stuff on the iPad screen. And, while the case is a huge pleasure to use at an angle in landscape mode, it is ungainly and uncomfortable to use in portrait mode. I would also love a case that works with Apple’s iPad Dock and am disappointed to see Apple’s own case doesn’t work with Apple’s own dock.

Thanks for listening. And, please know that I feel the iPad itself and iPhone OS 4.0 are grand triumphs. I simply want an Apple case to live up to the Apple product it houses.

Marc  :-)

From: Steve Jobs

Subject: Re: I Don’t Usually Do This

Date: April 9, 2010 5:16:14 PM EDT

To: Marc LaFountain

We think its great.